Public Relations Messages
in Style and Design Projects

Multimedia Communication Projects

Digital Media Kit: Trip Jams Music Festival

Sports Reporting/ Newswriting

Strategic Communication/ Case Studies in PR

Music Industry in Public Relations

My team worked with the fictional artist Jango Jewell throughout the course.  In the course I’ve learned how to write an informative and interesting press release, create media plans and messages for my client while working within a group setting. I have a working knowledge of the overall music industry. Additionally, I have an understanding of the role a Music Publicist plays in the career of an artist.

New Product Development

In the course, New Product Development my group worked with “Revlon” by working on a mock scenario of launching a new product. I now have an understanding of the Marketer’s role in the new product
development process. I also gain an understanding of how and where I can “plugin” to new product development.

Sports Marketing

The project consisted of identifying a brand and propose a NIL contract to a college athlete.

In the course, Sports Marketing we practice preparing for entry into a career in sports, as well as for positions in recreation and entertainment. I became aware of the complexities of the sports business and learned to apply traditional marketing strategies to sports and entertainment businesses.

Public Relations Campaigns

Course Goal: The goal of this course is to have students apply the public relations process to a problem or opportunity of a real client and develop a complete public relations plan to address that problem or opportunity.

Course Objectives:

1. develop a professional-quality campaign for your client by the end of the semester.
2. Analyze trends and research related to your client’s industry so you can advise your client on how to manage the issue at hand and devise creative and strategic ideas to develop a solution.
3. Synthesize the ideas and concepts presented in previous coursework in public relations, journalism, communication, and business to develop a realistic campaign.
4. Acquire greater leadership and team management skills and sense of accountability so you embody the ethical and moral character necessary to be an effective public relations practitioner.
5. Take responsibility for your learning by being able to transfer your knowledge of public relations to your client while reflecting upon your performance as an engaging team member on all assignments.
6. Master the preparation and creation of a public relations campaign proposal and be able to effectively present and defend those ideas and concepts orally.

A&U Strategies is a fictional PR Agency that worked closely with Auburn University Dance Marathon to create and manage a successful PR Campaign.

Gadsden Public Library Internship

Position: Public Relations & Marketing Assistant

Role:

• Created monthly newsletters, event flyers, digital signage, social media strategies, and digital marketing campaigns.
• Rebranded and designed the library’s website.
• Collaborated with non-profit organizations.
• Managed and created posts for the library’s Facebook page.
• Supervised organization’s program attendance sheet using excel.

Managed the library program attendance stat sheet.

Rebranded and designed the library’s website.

The Word document below lists the changes that were made to the website.