Letter To My Past Self

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Fall 2017

Hello Anna,

There is so much advice and life lessons that I wish I could tell you at 18. Right now, you’re at Snead State Community College undecided on your major and playing basketball as a walk-on trying to figure out if playing sports after high school is the right choice or a mistake.

You made the right choice trying out for the team on a random weekday after class. You grinded every day for months thinking it was useless because you never received any playing time. It wasn’t useless Anna, playing on the team that year brought out traits and life lessons to make you the strong woman you are today. It trained you to have a great work ethic, go after opportunities, and be able to accept failure and courage to move forward.

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Fall 2019

As time moves on you have enough credits to transfer to Auburn University in 2019 for the fall semester you decided to major in public relations. I can remember how nervous you were wondering if moving to Auburn by yourself would be too big of a step. Scared of leaving your friends and family behind, not knowing if you were going to make friends or be smart enough to graduate college.

But guess what Anna?

You’ve met some amazing life-long friends, grown as a person, and GRADUATING COLLEGE from your DREAM SCHOOL!  Anna, I wish you knew of all the amazing memories there are to come for your future self. Your grades are amazing, and you decided to add a minor in marketing. Anna, you quickly found out that RBD Library will be your second home for most of your college career. Don’t worry though you finally learned to balance social life and grades. You and your friend’s favorite pastime will be dressing up for football games and figuring out whose apartment the group will be at on the weekends.  Moe’s will be your favorite hangout spot downtown. The random roommate you met on Facebook your junior year will end up becoming one of your best friends.

These are just some of the memories you will remember from your time at Auburn. The choices you’ve made this far during college I do not regret at all. I wouldn’t be the smart, self-minded, beautiful, and caring person I am today without all the hardships, heartbreaks, and lessons.

Anna, I’m leaving you with a few life quotes that will speak volumes to yourself.

“Everyone you meet is a part of your journey, but not all of them are meant to stay in your life. Some people are just passing through to bring you gifts; either they’re blessings or lessons.”- Roy T. Bennett

“What a wonderful thought it is that some of the best days of our lives haven’t even happened yet.” – Anne Frank

“It’s okay not to have it all figured out. If someone does have all the answers, that’s when I should be worried.” – Morgan Love

That being said just because this chapter of your life is ending doesn’t mean you are done growing. Don’t worry you will find your dream job and city. Welcome to the next chapter of your life.

Sincerely,

-Anna Snead

Why Public Relations is the Right Choice

Are you undecided on a major and need guidance on finding the right career choice? A major to keep in mind is public relations. I was in your shoes before undecided on a major not knowing where I wanted to take my career path until I learned about public relations and the job opportunities it could bring me.

Public Relations is getting the attention and sharing a public opinion. This can be achieved through publicity, advertising, the use of press agents, public affairs forums, lobbying public officials, and every other means that get a message before the public. The job opportunities can be endless, and you’re not restricted to just one specific job when getting a degree in public relations.

While studying public relations at Auburn University I took multiple classes in different categories that helped me find out what side of public relations would be best for me. Some of the classes consisted of journalism, multimedia, sports reporting, pr in the music industry, and style/design messages.  I learned news skills in journalism writing such as investigative, news, features, column stories, and reviews. Multimedia I gathered skills on creating events and how to send out media kits. Sports reporting gave me the opportunity to attend sporting events to take stats and quotes from the players to write compelling game summaries. Pr in the music industry taught me how to work with a client within a team to help build the image for an artist to succeed on social media and at public events. Lastly, the style/ design message consisted of Adobe Creative Suite, Canva/Spark, as well as blogs, professional certifications, and coding experience.

A great thing about having a career in public relations it can allow you to combine passions and professions together. I’m passionate about sports, music, and creating content. Public relations have given me the opportunity to be able to find internships and job opportunities with companies and sports teams.

When finding an internship and job it’s important to be well-rounded in different skills because you aren’t labeled to doing one certain job in the field. You can find thousands of internships and jobs through LinkedIn and make sure you stay connected with other individuals in the major.

Music Internships and jobs objectives you can expect is working closely with the label department to help with certain label functions. Manage social media calendars and postings on certain label channels. Work onsite at festivals for brand activation, awareness, and collect show content.

Sports internships and jobs responsibilities can consist of working social media by creating strategies to achieve brand and revenue goals. Engagement with fan conversation across all social platforms. Lastly content creation for all channels. Overall public relations can be a great career with endless job opportunities for you to discover

Adobe Spark: Creating an Instagram Story

Adobe Spark

 Have you ever wanted to create a professional Instagram story for your business or personal page? Adobe Spark can do just that. The platform has an easy platform to use that helps teachers students create images, videos, and even web pages. Spark gives specific details on how to edit your stories when clicking on the Instagram story tab. You can choose from over 48,000 Spark templates to find one to accommodate

your current project.  When clicking on the Instagram story icon adobe gives you recommended templates, featured templates and you can also search for templates that fit your theme.

For example, I chose a template that goes with my football theme. After selecting it Adobe Spark gives me the option to edit the template to my customization by changing the text, photo, background, colors, etc.

https://spark.adobe.com/sp/design/post/urn:aaid:sc:US:aacd1713-9afd-43e8-816f-2b9eeb51347e

From learning about Adobe Spark in my PRCM 4020 at Auburn University, I gained the confidence to explore the Instagram story tab on my own. I decide to make some edits to the template from above and create my own from it. The fun Instagram story I created was to send to my friends to convivence them to attend my flag football game. Adobe Spark has other options to add spice to your stories with the feature called animations. The animations tab can make can stories pop and gain people’s attention to your post by creating moving letters and pictures as an option.

https://spark.adobe.com/sp/design/post/urn:aaid:sc:US:6606ba46-4ef9-4fbd-b398-eb221d4c16d3

On a more serious note knowing how to create a more professional Instagram story away from the Instagram app itself is important. If you plan on managing a social media account for a business or company being able to create a clean professional story can help market a company to make them look more certified.

According to Google Trends in the past 5 years, the rise of Instagram stories has skyrocketed due to the popularity of the app and the rise of social media.  From the graph below profiles, more than ever are posting on their stories, and knowing how to create better and cooler stories is a must to stay trending.

How To: Write an SEO-Friendly Blog Post

5 Steps of Writing a SEO Blog Post

What is SEO content writing and why is it important? SEO content writing uses strategic keywords in title or blog posts that can help your rankings in posts. This is important because when used correctly it can reveal the quality of your posts. Viewers have more reasons to link to your content because of the variety of topics.

The importance of SEO for Blogs

How to Use the 5 steps of SEO to Have a Successful Blog

 Step 1. You need to make sure to use keyword phrases that appear in your blog post. This will tell search engines about the content on your website. People who enter the keywords in your post will be linked to it and will find the information they’re looking for. Using integrated keywords in a blog post can give high SEO value. For example, using long-tail keywords in blog titles and posting images with keywords.

Step 2. Should consist of the main keywords you want to use and have it scattered strategically throughout your post. The keywords you choose is what your target audience is searching on Google. Make sure the word is specific and not too vague.

Step 3. Should have LSI (latent semantic indexing) keywords, or alike phrases that’s connected to the webpages target keyword. Make sure not to overuse the main words in your blog and replace them with alternative words. This can support your content and add more details to your post. It also helps the search engine know exactly what the content is specifically about.

Step 4. You need to use LSI keywords in H1, H2 tags, Meta titles URL address. and Alt tags for your images. Using relevant phrases and words and being descriptive can help stand out in the blog post.

Step 5. Lastly use the keywords in your blog when linking different web pages and blog posts on your website.

The video SEO Content Writing Tips For 2021 | How To Write Better Blogs by Ashlyn Writes gives more information on how to write SEO-friendly blog posts that can help get you ranked in Google. She breaks down how to blog with SEO in mind with quick SEO tips.

https://www.youtube.com/watch?v=-_wJpm4jBHc

Highlights of Ashlyn Writes Video

Ashlyn has helpful tips in finding keywords that will help write a better blog.

1.  Create your idealist of related keywords. Consider different types of keywords you want to add and the details of those subjects and phrasing. Using the website Keywords Everywhere is a great tool to help get you started.  The video starting at 3:45 goes over how to use the website.

2.  Select words with a volume that you can rank. Looking at the monthly searches for your keyword and keeping it over 200 and under 5,000 searches is important. Staying in this number of searches you have the chance to have progression in your rankings.

3. Write Good Quality Content. Don’t think of SEO keywords when writing. Think with your voice and style and how you want the content to be perceived. 

4. Go back in and adjust for SEO. Yoast is a great plugin for WordPress when wanting to add your key phrases. Having one primary keyword and a secondary keyword ranked from the list is what you need to use in your title and meta description. Lastly, make sure to weave the words into your entire blog post.

Overall SEO is important if you want high engagement with your posts and website. Using SEO successfully can give your blog the love it deserves!!!